Our Story

Sharing the Passion

Encompassed by the Great Southern Ocean. Fringed by the Great Dividing Range. Defined by farmers who believe the best way is the only way. Driven by today’s customer tastes and expectations.

Like all those who live here, we are committed to pioneering the best possible way to deliver the delicious prime restaurant quality meat we all deserve. It is an enduring commitment and growing appreciation you’ll find across the entire supply chain. Especially in our stronger relationships with butchers, chefs and restaurants.

Producing the world’s best, naturally raised beef and lamb is all about consistently raising the bar.

Thankfully the lush pastures and the rich farming tradition here give us the ability to produce, process and deliver this.

This starts by working hand-in-hand with the region’s best of breed farmers. From day one, this commitment goes way inside the farm gate and out on to the lush green pastures. Years in the making, the JBS Farm Assurance Program delivers a fully traceable, natural and authentic taste experience .

Welcome to Great Southern Beef and Lamb – Australian by Nature. Respecting a shared belief in producing greatness.

Shaped by the Great Southern Ocean. Fringed by the Great Dividing Range. Defined by farmers who believe the best way is the only way. Driven by today’s customer tastes and expectations.

Like all those who live here, we are committed to pioneering the best possible way to deliver the delicious prime restaurant quality meat we all deserve. It is an enduring commitment and growing appreciation you’ll find across the entire supply chain. Especially in our stronger relationships with butchers, chefs and restaurants.

Producing the world’s best, naturally raised beef and lamb is all about consistently raising the bar. Thankfully the lush pastures and the rich farming tradition here give us the ability to produce, process and deliver this.

This starts by working hand-in-hand with the region’s best of breed farmers. From day one, this commitment goes way inside the farm gate and out on to the lush green pastures. Years in the making, the JBS Farm Assurance Program delivers a fully traceable, natural and authentic taste experience – from pasture to plate.

Welcome to Great Southern Beef and Lamb – Australian by Nature. Respecting a shared belief in producing greatness.

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    Each farmer has been handpicked in recognition of the high standards
    they practice and the pride they
    take in doing things the right way.

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    The same thing unites us – a belief in the world’s best practice from pasture to plate. It’s a transparent and scaled alternative that adds more value.

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    Encompassed by the Great Dividing Range and refreshed by the climate of the Great Southern Ocean, we have some of the best cattle and sheep pastures in the world. Renowned natural livestock raising areas include Gippsland, King Island, Flinders Island and Tasmania.

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    Raising the best animals possible in a natural stress-free environment. It is all about saying ‘no’ to shortcuts. No added growth hormones, no unnecessary use of antibiotics and no last-minute finishing all contribute to a different way that delivers an outstanding eating experience every time.

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    We believe the natural way is still the best way. Animals are free to roam here and are raised with the same healthy respect all farmers have for the land. It’s been that way for generations. We’re committed to keep it that way for generations to come.

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    The consistency of Great Southern products is controlled through the
    whole supply chain, starting with
    natural farming practices and humane raising standards as set out in the JBS Farm Assurance Program. It’s about traceability. It’s about quality. It’s
    about a new attitude and a new sense
    of loyalty.

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    Inspired by the lofty heights of the Great Dividing Range, ‘Pinnacle’ represents the best of the best.There’s nothing standard across our range. It’s in our nature to strive to achieve more. Our team of expert graders have an eye for excellence that identifies the prime cuts of Pinnacle Beef and Lamb.